Don't trust your dry, fragile hair to ordinary shampoos. They can rob the last drop of moisture and remove color from chemically treated hair. Luxurious (5.0 pH) botanical-rich lather lets your hair hold on to the moisture it needs, while it keeps your hair color brighter, longer. Its pure formula won't over condition. For a total luxurious experience, use as an all-over body shampoo, too!